ABOUT US

Swift Bikes are a product of Xootr LLC. The roots of Xootr go back to 1999, when Karl Ulrich, Nathan Ulrich, and Tom Miner (along with partners Lunar Design and Cheskin Research, and several other investors) founded Nova Cruz Products. Nova Cruz designed, manufactured and sold the Xootr kick scooter, the Xootr eX3 electric scooter, and the Voloci electric motorbike. Each of these products led the industry, redefining the categories in which they competed.

The crew at Nova Cruz Products sometime in 2000

In 2003, the owners and financiers of Nova Cruz sold the business. Fortunately, Karl, Nathan, and Tom were able to buy the original kick-scooter business from the company's investors and organized it as Xootr LLC. Thanks to Xootr's loyal customers and amazing employees, the new company has grown profitably ever since its formation. The Xootr scooter continues to be unrivaled as super light, compact urban transport. (You can buy one at www.xootr.com if you'd like...)

In 2004, we at Xootr were seeking ways to expand our business and began exploring the bicycle category. The Xootr team has always been passionate about cycling and although the industry appeared to be quite stagnant, we saw a substantial opportunity for a new category of bicycle, a bike that would:

1. provide excellent performance...a no compromise ride.
2. fold into a reasonably compact configuration in less than 10 seconds.
3. pack into a suitcase for air travel (with say 15 minutes of effort).

We believed that a no-compromise, go-anywhere bike would be possible if built around the emerging 406mm wheel standard.

After a chance encounter, Xootr joined forces with Peter Reich, the Brooklyn-based inventor of the Swift Folder to create the current Xootr Swift. (See History of the Swift.) The Swift is the result of more than a decade of refinement in the crucible of the New York City cycling environment. Together, we are able to deliver an elegant, high-performance product at a price that provides tremendous value to the customer.