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October 7, 2004
FOR IMMEDIATE RELEASE

Xootr Launches Mg Model Scooter

Scranton, PA -- Xootr LLC today launched its newest model -- the Xootr Mg. The Xootr Mg is the company's most advanced scooter. The deck and frame are an integral single-piece structure cast from magnesium. Magnesium is one of the lightest metals available and is one third lighter than aluminum, yet with comparable strength. Furthermore, the integral design allows the deck to be thinner and therefore allows the deck to be lower to the ground while maintaining adequate ground clearance. A lower deck allows more efficient kicking because the rider's leg does not have to bend as much to stroke the road surface.

The deck of the Mg is powder coated an elegant black and then "dots" are CNC machined to provide traction and bright visual accents. The industrial design of this unique deck surface was performed by the award-winning Silicon Valley firm Lunar Design.

Mg is pronounced "em-gee" and refers to the chemical symbol for the element magnesium.

Chief Technologist, Nathan Ulrich, comments, "Magnesium is really the perfect material for a kick scooter. It is lighter than aluminum yet just as strong. Its slightly lower modulus also provides for a plush ride."

The Xootr Mg is available for sale via the company's website http://www.xootr.com.

Xootr LLC (http://www.xootr.com) is the manufacturer of the Xootr brand of kick scooters. The company was formed in 2003 as part of a reorganization of Nova Cruz Products, Inc. Nova Cruz and Xootr have been manufacturing and selling the Xootr scooter since 1999. Xootr is the leading brand of high-performance kick scooter for adults.

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